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CAMPAIGNS: Brand Awareness - Beatwax aids schoolmate reunion site

05 Oct 2001 | by BEN BOLD

Coverage in the IT pages of several national newspapers was followed by a major feature in The Guardian G ...

MEDIA PERSPECTIVE: ITV's criticisms of radio signal a fault in its grip on reality

05 Oct 2001 | by DOMINIC MILLS, dominic.mills@haynet.com

big talking points was a concerted campaign by the national newspapers to woo advertisers off TV ...

Protest groups raise comms to promote peace

28 Sep 2001 | by CHRIS SCOTT

journalists from the BBC, ITV and national newspapers, have been persuaded by campaigners to adopt a ...

CAMPAIGNS: Site success for Thames Water e-PR - E-Public Relations

28 Sep 2001 | by BEN BOLD

WaterAid in The Daily Mail. Columns in national newspapers that recommend websites were targeted via ...

Personal View

28 Sep 2001 | by MediaWeek

. Secondly, when asked to score four different recruitment methods against nine key criteria, national ...

OPINION: Media and marketing handled the terrorist attacks with skill

27 Sep 2001 | by SIMON MARQUIS, chief executive of Zenith Media

, sales of national newspapers soared alongside the TV news-viewing figures, and the same is true now ...

MEDIA FORUM: Would Channel 5 thrive with Murdoch on board? - Rupert Murdoch has been eyeing Channel 5. What impact do advertisers believe he could have on UK terrestrial TV? Alasdair Reid asks

21 Sep 2001 | by ALASDAIR REID

's sake, re-emphasise the benefit to a politician of having the backing of four national newspapers and ...

DIRECT: Direct Line picks TMW for travel and pet task

20 Sep 2001 | by SUZY BASHFORD

leaflets will be inserted into national newspapers. The same leaflet will also be used in a door-drop ...

Tomorrow's media bosses

03 Sep 2001 | by MediaWeek

for the ad director's post at Trinity Mirror's national newspapers. And when Neil Hurman arrived at ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

31 Aug 2001 | by ADAM HILL

August onwards: Press coverage, including national newspapers, of RAB/CRCA release. 10 August ...

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