Search results for "national newspapers"

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Billett claims TV is most cost-effective

15 Nov 2001 | by DANIEL ROGERS

's research suggests that TV has become up to 20% more cost-effective as an advertising medium than national ...

Premier Lodge launches first ad campaign

25 Oct 2001

, by Touchdown Integrated Marketing, will appear in national newspapers and on a fleet of National ...

BRIEFS: Sales of national newspapers have soared

18 Oct 2001

Sales of national newspapers have soared following the terrorist attacks of September 11. The ...

DIRECT: Art Fund changes ad strategy

18 Oct 2001 | by MARK KLEINMAN

national newspapers and the specialist press. It complements a fundraising ad that has been ...

OPINION: Media and marketing handled the terrorist attacks with skill

27 Sep 2001 | by SIMON MARQUIS, chief executive of Zenith Media

, sales of national newspapers soared alongside the TV news-viewing figures, and the same is true now ...

DIRECT: Direct Line picks TMW for travel and pet task

20 Sep 2001 | by SUZY BASHFORD

leaflets will be inserted into national newspapers. The same leaflet will also be used in a door-drop ...

MEDIA: NatMags responds to Glamour ABC success

30 Aug 2001 | by POPPY BRECH

spending money conducting a phoney war in the pages of national newspapers. He added: "Cosmopolitan is ...

MARKETING MIX: Brand manager of the week - Alison Pye

23 Aug 2001

ran in most national newspapers. What was your best work-related trip? Disneyland ...

PUBLIC RELATIONS: Tempt media with creative gimmicks - How can PRs create a buzz about their clients' brands? Maja Pawinska considers effective ways to gain attention from the media

23 Aug 2001 | by MAJA PAWINSKA

national newspapers. Telling it straight For a really important story it's often best to ...

MARKETING MIX: Unmasking the Bravo ad man

16 Aug 2001 | by SUZY BASHFORD

the striking press ads in the national newspapers that carry the strapline 'More than just a game ...

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