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Social Brands 100: how brands have become more adept at using social media

media. Mobile network EE illustrated this point when it launched a brand starting from scratch. EE ...

Is Facebook really dead for young people?

private while using social media sites. The second is the continued dominance of mobile. This favours ...

Marketing Leader of the Year poll - only one day left to vote!

mobile proposition and develop an advertising push for the brand. 5. Sarah Warby Marketing ...

HTC's global PR director Julia Herd is inspired by the F-word

seems, is the key word here. Acknowledging and embracing the growing ubiquity of mobile phones, Herd ...

Case study: Time Out secures freedom of the city

heavily in its website, mobile and tablet offerings. The final step in its transformation to a modern ...

Tech City: How digital start-ups are using PR

that span fashion, gaming, financial services, big data, cloud, mobile, social, travel and many other ...

Campaign case study: Small firms turn to iZettle reader

UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card..., technology, mobile and payments trade titles. Results Sales of the device increased by 425 per cent, with ...

Joanne Looby, Diageo

new media platforms you believe are overrated? A: Branded native mobile apps that don t provide ...

Amy Hinsley, Asda

different times. An Asda mum is just as likely to engage with Asda on her mobile as she stands at the ...

Alex Packham, Now TV

marketing message delivered via mobile, because of my location, would make me change my mind, as I never had ...

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