Client View - Three clients take three routes to true integration
03 Dec 2012
process, with each agency knowing its place and being hired for specific expertise. Virgin Media found ...
adventures in Skyfall. It shows that even as the media landscape becomes ever-more fragmented, the desire to ...
process, with each agency knowing its place and being hired for specific expertise. Virgin Media found ...
time when channels to market and media options seem to expand by the day, there seems little doubt that ...
media spend. That, in fact, may not feel like advertising at all. We need a model of integration that ...
with brands across paid, owned and earned media, we must ensure also that the public perception of ...
and disintermediation of the media that has facilitated a level of interconnectedness beyond anything ...
social media agenda is being driven by live Facebook shows - showcasing new launches - resulting in ...
If content is king, then branded content is the crown prince. Fragmenting media channels ...
Exclusive research by IPC Media demonstrates the considerable purchasing influence, power and...Earlier this year, publisher IPC Media began a long-term project to redefine and research the ...
and social media mavens, working together on a brand platform that takes in wallpaper design ...