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Opinion: Surprisingly, integration is still a hot topic

The debate about integrating on and offline media into one agency seems to have been around for so...value for money by employing separate DM, display online media, offline media and search-only agencies ...

Tough times for 2009 but the industry will bounce back fitter

I'm sure most media types will have already worked out that 2009 is set to be characterised by...inevitably have implications for all media owners, media agencies and advertisers as they face up to the ...

From the editor - Crisis and turmoil - all in a year's work

Baby P in Haringey, mean that the media are on high alert, looking for their next scapegoat. Thanks to ...

Raymond Snoddy on Media: C4 ad trial is bang on target

have since been broadcast from 12 participating media agencies. It may have the whiff of a big ...

Andrew Walmsley on Digital: Kangaroo's global contest

. According to media analyst Screen Digest, Hulu is likely to make $70m this year and $180m next. Its ...

Mark Ritson on Branding: Premier gets out of a jam

British tables. Cue an avalanche of media stories about the fall of another great British institution ...

Let's have peace among agencies and goodwill to all media

story/presentation fodder out of it." Peace among agencies and goodwill to all media I'm not totally na ve. I ...

How we can ride out the media storm heading our way

ideas to help clients, agencies and media owners navigate the next 12 months and come out of the...another field, think about how it could apply to media. Cross-fertilisation is crucial to healthy growth ...

2008 has been a year of uncertainty - but it will pass

Staggering innovation and breath­taking entrepreneurialism? No, the story of media 2008 was...a second half where we first glimpsed the confidence void ahead. As always, we media disciples ...

The problems you won't have in 2009

I'm scared of flying. I don't know which party to go to after the Media Week Awards. There's very ...

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