Arif Durrani: Paralympics is the bullseye of C4's remit
05 Sep 2012 | by Arif Durrani
understood. There is a common misconception throughout the media that in Beijing 1.8 million tickets were ...
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Arif Durrani: Could an embattled Guardian resurrect Project Alesia?
18 Oct 2012 | by Arif Durrani
's head of media, Dan Sabbagh, less than three few weeks ago....and the Guardian Media Group would each receive in the region of 20% of the cash 100 million a year ...
Online video: advertisers need to start asking what success really is
25 Jul 2012 | by Martin Galvin
Media, argues that online video has made it easier than ever before for brands to connect with consumers
Media on Trial: 4seven
16 Jul 2012 | by Zoe Adams
Zoe Adams, vision account executive at MPG Media Contacts, gives her views on Channel 4's catch-up
Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
period. But for any marketer seeking to justify social media spend, the study will not be enough in ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from...can be aggregated and enhanced with social media and e-commerce to create destinations for people ...
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
25 Nov 2009 | by Staff
NO - Hugo Drayton, chief executive, InSkin Media Given the traumatic state of the newspaper ...
Sky Media's MTV ad sales deal is a sign of the times
17 Nov 2009 | by Steve Barrett
result of a sale of Virgin Media TV, or BBC Worldwide linking up with any of these parties, one deal not ...
Business effectiveness is the mantra, not media efficiency
17 Nov 2009 | by Tess Alps
There were many happy media people at last Monday's IPA Effectiveness Awards, and not just...We're a generous lot in media, despite being perfectly capable of finding our killer competitive ...
Should tattoo rule candidate out?
10 Nov 2009 | by David Emin
Q We are recruiting for a media buyer for one of our teams. The fact that we are able to recruit
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