Masterclass: Personalised ads
13 May 2010 | by David Tiltman
buy a product. Yet these techniques are not without controversy. In its Media Democracy study ...
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Digital Work: From brief to browser
13 May 2010
brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
. Crucially, there was none of the social media elements that seem to underpin almost everything done ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
increasingly difficult to buy through a media owner. Ad credits that can be redeemed directly against premium ...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
estimating a media spend of 6.5m, but this trails both P G's Ariel and Unilever-owned Persil, at 8m and ...
Women on top
11 May 2010 | by Nicola Clark
the aspirations and media consumption habits of young women in the UK have changed dramatically since ...
Overhyped and over here?
11 May 2010 | by Nicola Clark
LONDON - The iPad has seduced the media, but UK consumers could be a trickier proposition....The iPad has received acres of media coverage, bringing with it the risk that marketing directors ...
Digital Report: Don't underestimate the super-affiliates
28 Apr 2010 | by Andrew McCormick
encouraged consumers to book only directly. However, James Briscoe, managing director of digital media ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
sponsors and media space, unofficial brands have become more wise to what they can get away with.' Orit ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
, the approach could allow Unilever to focus its investment on media buys. For example, OXO, he says ...
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