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Raymond Snoddy on media: Standard's Lite exercise will delight Desmond

22 Dec 2004

Anyone walking around central London at the moment on their way to lunch is in for a surprise. Pop out of an underground station and a nice young man or woman will thrust a copy of Standard Lite into your hands. The odd thing is that he or she is camped right in front of the Evening Standard stand where...

Ad gloom hangs over launches

22 Dec 2004

lowest increase of all media sectors. The average real growth for all media was 3.3%. Furthermore ...

Raymond Snoddy on media: Wordy BBC must be more open about its titles

15 Dec 2004

As the Good Book says, there is more rejoicing in heaven over the sinner who repenteth than over 99 just persons - or words to that effect.

Media Perspective: It is tough for small media shops to live in the land of giants

10 Dec 2004

for losing media agencies in pitches. Coming second to "bloody MindShare" or "f-ing Carat" must be ...

Media Analysis: Battle of the tea-time chat shows

10 Dec 2004

Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.

News Analysis: Season of aggressive promotions

10 Dec 2004

respond in time - have this year fired the media's interest. Such price-led promotions have caused the ...

News Analysis: Boeing and Airbus up the PR stakes

10 Dec 2004

media relations Barbara Kracht says her company's A330/200 'killed'. 'The idea for the A350 sprang ...

Raymond Snoddy on media: Even a Rear Admiral can't undo damage to BBC

08 Dec 2004

the media on matters of national security, Rear Admiral Nick Wilkinson, decided to unburden himself ...

Are two heads better than one?

08 Dec 2004

media budget, was looking rather lightweight for someone of Salmon's stature, hence the last-minute ...

Media Analysis: Healthy diets gain press exposure

03 Dec 2004

the media fixation with obesity and heart disease. The magazine, which launches in January with a ...

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