Clare Harbord, Heathrow Airport: Making the case
11 Oct 2011 | by Clare Harbord, Heathrow Airport
our audiences - political stakeholders, media, passengers, local residents and environmental pressure ...
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Marco Forato, Unum: Integration and education
11 Oct 2011 | by Marco Forato, Unum
, never social media, never an integrated campaign that brings all the disciplines together. Last year ...
Client View: Will Orr, British Gas - Mix the perfect comms cocktail
11 Oct 2011 | by Will Orr, British Gas
regularly. They are drawn from our advertising (CHI), media buying (Carat), direct response (Ogilvy), social ...
Michelle Mitchell, Age UK: All the tools in the armoury
11 Oct 2011 | by Michelle Mitchell, Age UK
set precedents. More importantly we wanted to embarrass and challenge. Fantastic media work explained ...
Liz Bales, Industry Trust: How to win hearts and minds on copyright
11 Oct 2011 | by Liz Bales, Industry Trust
into the messaging. Later research would show that radio performed the best of all paid-for media ...
Emma Flack, Unilever: A recipe for good health
11 Oct 2011 | by Emma Flack, Unilever
media engagement across national, regional, trade and online channels meant our people saw and heard the ...
Fiona Joyce, Blue Rubicon: Flexible thinking required
11 Oct 2011 | by Fiona Joyce, Blue Rubicon
combines the power of Blue Rubicon, Albion, Amplify and Krow. In the near future we will be adding a media ...
Client View: Hurdling the Olympic media obstacles
26 Sep 2011 | by Suzy Bashford
Team GB. This is a huge pressure for our athletes to shoulder, none more so than media favourite and ...
Henry Chappell, Pitch: Why 2012 is about winning
26 Sep 2011 | by Henry Chappell, Pitch
time. Another big winner from London 2012 is the media sector. For British newspaper and radio ...
Eddie May, Threepipe: Why sponsor the Olympics?
26 Sep 2011 | by Eddie May, Threepipe
. Grassroots initiatives such as these also create consistent and compelling content - for traditional media ...
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