EDF employs direct campaign to promote energy-saving package
29 Oct 2008 | by Joe Thomas
. Banner ads will be seeded on Orange, MSN, Yahoo, Virgin Media and Google with the aim of increasing brand ...
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Creativity in numbers
27 Apr 2010 | by David Tiltman
, the approach could allow Unilever to focus its investment on media buys. For example, OXO, he says ...
Macmillan direct campaign to feature cancer sufferer
09 Oct 2008 | by Joe Thomas
produced by creative agency Arthur; media was handled by PHD. ...
SMA hands direct account to Partners Andrews Aldridge
01 Oct 2008 | by Joe Thomas
promote baby formula in general media, including money-off promotions, extra reward points or special ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media..., supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
down by 13%, according to Nielsen Media Research. Some find this to be poetic justice. 'Direct mail ...
Range Rover direct campaign to target thrill-seekers
19 Aug 2008 | by Alison Donnelly
. Using both direct and digital media, the campaign seeks to target male drivers with significant ...
TfL picks Carlson for 'driving' task
08 Jul 2008 | by Ed Kemp
through a range of media channels. The three-year deal will maintain the agency's relationship with TfL ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
traditional advertising work. Squeezed marketing budgets, coupled with the unstoppable rise of digital media ...
Prudential ads to back home and motor policies
01 Apr 2008 | by Ed Kemp
, which repitched for the business. The insurance company s media planning and buying will continue to be ...
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