PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
media coverage estimated to be worth $100m ( 61m). Until recently, online PR was simply about creating ...
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Facebook overhauls privacy settings... again
27 May 2010 | by Ben Bold
social media site....media and online communities for its use of personal data there were even accusations that Facebook ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
media coverage) and favourability (via focus groups) as part of the metrics. We might then look at sales ...
Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits
28 Oct 2008 | by Raymond Snoddy
strictly necessary for Obama to air no fewer than 1342 television commercials in the Washington DC media ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
either from other consumers, NGOs or the media. People are making decisions about companies based on much ...
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
, its UK managing director Fiona Dawson emerged into the full glare of the media spotlight last year ...
Direct brief: Royal Mail rolls out Dialogue Mail tool
27 May 2008
combines direct mail with digital media.
Mark Ritson on branding: Time for the Max Mosley defence
08 Apr 2008
them and how they can effectively get their story into the media'. Pulling out of Tibet would be a ...
Budweiser to flag up authenticity
11 Mar 2008 | by Gemma Charles
Nielsen Media Research. As a result of the relaunch, Budweiser UK marketing director Vicky Kipling said ...
Telegraph hands £8m ad account to Adam and Eve
07 Mar 2008 | by Jemima Bokaie
LONDON - Telegraph Media Group has appointed Adam and Eve and AMP to handle its £8m advertising and...Partners, resigned the account in October to work on the 15m Times Media business, which News ...
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