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Top ten ads of the week

08 May 2013

Recall % 1 EDF Energy AMV BBDO/Havas Media 71 2 ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson ...

Idea of the Week: Get a bespoke media learning programme for your team with getmeinsight

07 May 2013

At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.

Sky's 'proper gentleman' Nick Milligan dies in speedboat accident

06 May 2013 | by Arif Durrani

Nicholas Milligan, the managing director of Sky Media, has died in a speedboat accident in Padstow..., Milligan had been managing director since 2004 and last week had been named by Campaign and Media Week as ...

Toyota swaps T4 sponsorship for Vevo ad deal

03 May 2013 | by Chloe Smith

hashtag during their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal ...

Waitrose marketer behind Heston and Delia ads departs

03 May 2013 | by John Reynolds

Virgin Media. She began her career at Procter Gamble. Earlier this year, Marketing revealed that ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Seven steps to conquering the art of mining big data

30 Apr 2013

focused action. Insight influenced how the campaign played out externally. It led to novel media ...

Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

game; they are used by a range of media companies, including broadcaster Big Ten Network. By this logic ...

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