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Idea of the Week: Get a bespoke media learning programme for your team with getmeinsight

07 May 2013

At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.

Champions of Design: National Geographic

26 Mar 2013 | by Staff

photographic and film heritage have made it the leading media brand on Instagram and YouTube. Beyond media ...

Champions of Design: Winsor & Newton

06 Feb 2013 | by Staff

imported brand in many of its 110 markets. As the art world develops in new media, it retains close links ...

Brands connect TV and video advertising

16 Jan 2013 | by Jane Bainbridge

, director, global media, foods, Unilever: Wherever/whenever is the mantra; consumers don't want to be ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

The growth of mobile and social media has made the issue of producing always-on content more...take it for granted that people are watching TV, so working out the right blend of media channels is a ...

Multiple touchpoints demand smart thinking

03 Dec 2012 | by Chris Sloane, Ohal

adventures in Skyfall. It shows that even as the media landscape becomes ever-more fragmented, the desire to ...

Client View - Three clients take three routes to true integration

03 Dec 2012

process, with each agency knowing its place and being hired for specific expertise. Virgin Media found ...

Roundtable Discussion - Plotting the integration journey

03 Dec 2012 | by Stuart Derrick

time when channels to market and media options seem to expand by the day, there seems little doubt that ...

Don't think agency, think digitally

03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA

media spend. That, in fact, may not feel like advertising at all. We need a model of integration that ...

Building integrity

03 Dec 2012 | by Emily James, Rainey Kelly Campbell Roalfe/Y&R

with brands across paid, owned and earned media, we must ensure also that the public perception of ...

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