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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson ...

Seven steps to conquering the art of mining big data

30 Apr 2013

focused action. Insight influenced how the campaign played out externally. It led to novel media ...

Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

All brands that are clients of media agency SMG will be given exclusive access to the in-tweet ...

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

Barcelona. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to ...

EU postpones crucial vote on European-wide data regulation law

18 Apr 2013 | by Matthew Chapman

Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

UK The answer is plain Social Media Marketing Wrigley - Now that's original ...

Brand Barometer: Three's latest viral campaign reviewed

15 Mar 2013

its release, a quarter of the people who saw the ad went on to share it on social media. Add into ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to...marketing at Virgin Media. He will oversee a series of projects, including the possible launch of a ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

. 'Publishing, retail and social media will all be curtailed to the point that their underlying business model ...

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