When trouble brews, marketers ignore social-media at their peril
06 Mar 2013 | by Gordon MacMillan
(its media account, @TescoMedia , has also remained mute). That's a mistake and a missed ...
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Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Barcelona. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to ...
Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
". It has been created to appeal to a young audience who are fans of social media. 'Fan Versus ...
PlayStation 4 invests in social media to win new generation of gamers
21 Feb 2013 | by Ben Bold
elements of gaming already found in social media like YouTube. "But it raises the question if it will ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ...
Lynx to take consumers out of this world
11 Jan 2013 | by John Reynolds
and TV. The media planning was undertaken by Mindshare. The campaign will run until April and ...
We'll call you: BT
10 Jan 2013
why Mole should buy the product through BT rather than one of YouView's other media partners. ...
Cadbury to bring playful element to Creme Egg
19 Dec 2012 | by John Reynolds
fling that she knows won't last. A digital and social media campaign, created by Elvis, supports the ...
#aoty12: PR Agency of the Year - Best of the Rest
11 Dec 2012 | by Kate Magee
in during the first week. This figure is now 1.4m. Judges praised Unity's use of social media and ...
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
should have come from the very top of that company." Social media driving social responsibility The ...
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