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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

goes on, writes Alice Dunn, marketing executive, Kantar Media....One of the most common New Year resolutions is to get in shape. Latest insight from Kantar Media s ...

British TV sales in 2011: Winners and losers

21 Dec 2011 | by Maisie McCabe

According to media agencies, the TV ad market is expected to be worth 3.5bn in 2011, with ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

. Integrate exchanges into the media buy Targeting users over the ad exchange can be a great way to boost ...

Desmond's Channel 5 ad revenue rockets 27% in 2011

19 Dec 2011 | by Arif Durrani

Channel 5's evening audience by 25% year on year. Bampton told Media Week: "Channel 5 has just recorded ...

MySpace out of top ten most visited social networks

15 Dec 2011 | by Matthew Chapman

the social network has fallen out of the top ten." He added: "As the social media landscape ...

Think BR: Supermarket shoppers get emotional this Christmas

15 Dec 2011 | by Stewart Easterbrook

emotional needs, which presents an interesting new way to create marketing and media differentiation. And ...

Think BR: The changing face of media consumption

14 Dec 2011 | by Gavin Sugden and Tom Cross

. It could be that the increasing noises in the media about the worsening state of the economy ...

PHD claims Grand Prix in Agency of the Year

13 Dec 2011 | by Gemma Charles

Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix....the "best of the best" across the 13 category winners. Judges for the media agency of the year said ...

Capitalising your brand

13 Dec 2011 | by Anne Collins

as one of the coolest, eclectic and most creative cities in the world. Media attention devoted to ...

Meaningful brands at Christmas

12 Dec 2011 | by MPG Media Contacts

, according to new insight from MPG Media Contacts....Christmas. MPG Media Contacts ...

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