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Government warned to treat brand link-ups with caution

be approached with caution, Nick Cohen, the head of Media Com Beyond Advertising, said. "A brand can ...

PR agencies claw back digital business from specialist shops

media account, previously run by digital agency Glue Isobar, to Mischief PR alongside its consumer and b ...

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the...finance director in 1998, and became chief executive in November 2006. Potter has been with Centaur Media ...

Social network users are airbrushing reality in search of peer approval

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are ...

The colour of the money: five trends in marketing pay and rewards

executive pay and bonuses come under increasing scrutiny from both the media and shareholders, it looks as ...

UK adspend recovers to 2007 levels

digital offerings from traditional media brands, rather than "pure-play" internet spend. Zoe Bale, the ...

Analyst view: Questions remain about how Facebook will drive mobile growth

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

ITN, MediaCom and ZenithOptimedia sign up to GoThinkBig initiative

experience scheme from O2 and Bauer Media....not formally publicise opportunities. Founding partners O2 and Bauer Media launched GoThinkBig in ...

Sorrell says Q1 was 'hand-to-hand combat'

first three months of 2012. In the UK, WPP said there was "strong growth" in advertising and media ...

WPP's public relations underperformance continues into Q1 2013

2.5bn. Advertising and media investment management climbed six per cent, consumer insight 3.2 per ...

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