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Social network users are airbrushing reality in search of peer approval

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are ...

The colour of the money: five trends in marketing pay and rewards

executive pay and bonuses come under increasing scrutiny from both the media and shareholders, it looks as ...

Austerity and the need for optimism

will be higher, stiff upper lip and all), we also knew that, for all the doom and gloom and the media ...

Analyst view: Questions remain about how Facebook will drive mobile growth

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Is there an algorithm for creativity?

game; they are used by a range of media companies, including broadcaster Big Ten Network. By this logic ...

Ditch 'outdated segmentation' to better target women, says study

quantitative and qualitative research, urges brand and media owners to "stop thinking about women in terms of ...

New mothers dramatically increase digital media usage

this shift, 62% said they prefer to do all their shopping online. It is not just media consumption ...

What marketers can learn from Hollywood

and colleagues from risk management, law, banking, artificial intelligence R D and media programming ...

Three lessons from this year's ISBA conference

discussion that emerged over the course of the day: social media, data and marketing talent. Social media ...

Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

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