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Consumer: Malibu puts some varnish on its image

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu...., and significant investment in Facebook. OBJECTIVES To educate the media and general ...

Public Sector: Walk in the Park reaches a high note

Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2,400 ...

Top 150 table reveals PR industry has bounced back from recession

shows the number of deals announced across the media sector in this period doubled compared with the ...

PLANNING CASEBOOK: Galaxy plans an irresistible campaign

Mars brands achieved their largest distribution to date. The campaign also won the Media Idea Large and ...

Churchill's radio ads boost interest levels

other media. Stacey Pratt, Senior planner/buyer, radio, MediaCom ...

Twiggy raises profile of M&S anniversary

gloom messages in the media and have become accustomed to being barraged with countless deals from all...Client Marks Spencer Agency Walker Media Planner Claudia Hobbs Strategy Our strategy ...

COI's stroke campaign works FAST

were with and which media their potential stroke-saver was consuming during the day. Activity The ...

Richer conversation benefits World Vision

complementary media strategy....Client: World Vision Agency: Zed Media Planner: Diane Rowe The core aims were to ...

Royal Mail Smilers delivered the goods

TV in last month's Thinkbox TV Planning Awards, held in conjunction with Media Week. Bethan ...

Outdoor raises Tesco's game plan

Client Tesco Agencies Initiative and IPM Media executive Danny Donovan Tesco wanted to ...

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