Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
branded material meets social media..." model of marketing. It divides communications strategy into bought media (advertising, sponsorship ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
on social media, their favourite beer brand should be aware of it and know the fan is at the game. It ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
proliferation and fragmentation of media. Planning and activation It's harder than ever to make it all ...
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
indeed. Old engagement revolved around push-style messaging in a more tightly packaged media landscape ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
to social media, as well as collect measurable signals of engagement which you can attribute both to ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
consumers' personal doorways than ever before through social media, it must be tempting to make a clumsy ...
A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
marketing is, as yet, in its infancy. Even more than with other media, the need is to communicate only that ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
the media context was changing, the fundamental challenge remained the same, Jeremy Garner, the ...
PROMOTIONAL FEATURES: The Road to Recovery Essays
17 Jul 2010 | by Noelle McElhatton
brands that engage with consumers Database marketing Where database marketing and social media ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
With the right database tools, brands can use social media to identify consumers' interests, and...latter of which recently appointed its first social media chief. These global brands have made social ...
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