Think BR: When acronyms get in the way of valuable relationships
23 Nov 2012 | by Oliver Spalding
business processes, workflows and implementations. Instead of seeing the potential of converged media ...
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Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
happening via mobile than any other device, social media is a powerful way to encourage comment and sharing ...
Think BR: DMA 2012 - learning what to do with the biggest data
26 Oct 2012 | by Louisa Osmond
, The REaD Group, Cyance, KBMG Wunderman, G2, Mardev and Media Lab. And the good news for the UK ...
Think BR: Big data, or just better targeting?
10 Oct 2012 | by Dan Hagen
media audience data for the time being. I define this as the information that allows us to understand ...
CREATIVE STRATEGY: Direct mail roars back to life for Porsche
17 Aug 2012 | by Simon S Kershaw
the heart of the media strategy. No doubt this will come as welcome news to the Royal Mail s new ...
Think BR: Adapting for the needs of today's marketers
10 Aug 2012 | by Gavin Wheeler
with this, some brands have brought more resource in house - especially eCRM, email and social media ...
Think BR: How to revamp your CRM strategy for optimum results
25 Jul 2012 | by Pamela Bath
touchpoints correctly via the web, email, DM response, in-store, social media, delivery and operations? Think ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
previously fragmented and complacent. And, thanks to the power of social media and online petitioning, their ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
'adapt or die' maxim applies. We want consumer engagement, and with social media, we are getting it ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
protection legislation, which could restrict businesses using social media data and channels, writes Charles...strongly among social media practitioners and in high-volume data gathering brands like Facebook. A new ...
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