Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
08 May 2013 | by Alex Brownsell
", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...
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Centaur chief executive and MD resign amid "weak performance"
15 May 2013 | by Arif Durrani
Centaur Media, the business information, events and marketing services group, has announced the...finance director in 1998, and became chief executive in November 2006. Potter has been with Centaur Media ...
EBay to offer segmented shopping data to marketers
07 May 2013 | by Matthew Chapman
, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson ...
Seven steps to conquering the art of mining big data
30 Apr 2013
focused action. Insight influenced how the campaign played out externally. It led to novel media ...
Twitter to roll out exclusive in-tweet surveys
24 Apr 2013 | by Matthew Chapman
All brands that are clients of media agency SMG will be given exclusive access to the in-tweet ...
Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Barcelona. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to ...
EU postpones crucial vote on European-wide data regulation law
18 Apr 2013 | by Matthew Chapman
Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ...
David Harris joins DraftFCB as ECD
18 Apr 2013 | by Sara Kimberley
across all media." Harris said: "I am very excited by the huge creative potential of DraftFCB s ...
Marks & Spencer opens talks with agencies over CRM task
11 Apr 2013 | by Sara Kimberley
media. The winning agency will work alongside the retailer s advertising agency, RKCR/Y R, and its ...
Havas launches digital agency in China
05 Apr 2013 | by Staff
The agency will specialise in digital work in Greater China, with a strong focus on social media ...
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