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Think BR: How to score with the fans

19 Dec 2012 | by Edgar Kuipers

, with little or any on amplification. Even with the opportunities presented by social media, 99% of ...

Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

channel for personalisation The advent of social media is giving brands another channel to collect ...

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

, data-driven personalisation has been centred on email, online and couponing, but social media activity coupled ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

to consumers in determining their loyalty. The ability to interact with a brand via social media ...

Think BR: Building reputational capital

17 Dec 2012 | by Nathalie Nahai

The story of Domino's Pizza Domino s Pizza actively monitors social media channels to track ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

brand media alone. Advertising rates are falling (reduced effectiveness and global recession ...

Think BR: Making ads work globally

14 Dec 2012 | by Eleanor Thornton-Firkin

reassurance to lay it out for the media. And if you're the global team, you never know - you might learn ...

Futility of limiting British print media

13 Dec 2012 | by Ian Monk

every media platform....regulation of the British print media. Before the death of nurse Jacintha Saldanha there seemed no great ...

2012: A curious mix of pride and vitriol

13 Dec 2012 | by Danny Rogers

and the wider media...., prompted by Savile-gate. The lightning rod for media ire here was the boss - George Entwistle - and his ...

Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

happening via mobile than any other device, social media is a powerful way to encourage comment and sharing ...

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