to remove filtersThink BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
friends like it. Meanwhile, the store itself will receive a constant stream of social media, past ...
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The Download: Briefing - YouTube challenges TV channels
28 Dec 2011 | by Kim Benjamin
25 hours of fresh material a day. As a media channel, YouTube commands formidable reach in the UK ...
Think BR: Planning your campaign with social media
22 Dec 2011 | by Caroline O'Donoghue and Andrew Blakeley
media. Bill Bernbach once famously said that "word of mouth is the best medium of all" and the ...
Think BR: Learning from our failures
22 Dec 2011 | by Doug Findlay
media costs and potentially the cost of writing off any outdated stock. Not to mention the opportunity ...
Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...fashion is in the throes of a radical 21 st century style makeover. As customers, media and ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
In the year ahead collaborating with agency and media partners and bringing online and offline...team promotes a spirit of open collaboration with its different agencies and media partners. In a ...
Think BR: Targeted TV - advertisers' nirvana
16 Dec 2011 | by Hamish Pringle
trade and national media, and many people in agencies and client companies believed them. So the ...
CREATIVE STRATEGY: BBC redefines advertising as a stomach pump
15 Dec 2011 | by Simon S Kershaw
doesn t carry advertising. But hang on a minute. Like any other media owner, the BBC uses its own ...
Think BR: Taking the guesswork out of online targeting
15 Dec 2011 | by Stuart Colman
someone is in-market. In today s highly fragmented media world, targeting is getting more complex ...
Danny Rogers: Reasons for cheer in a year of two halves
15 Dec 2011 | by Danny Rogers
and the wider media....media. Economically the year started well, but upheaval in the eurozone snuffed out the returning ...
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