The Download: Briefing - YouTube challenges TV channels
28 Dec 2011 | by Kim Benjamin
25 hours of fresh material a day. As a media channel, YouTube commands formidable reach in the UK ...
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Five routes to social media success
28 Dec 2011 | by Andrew McCormick
creative ideas, makes the most of the media at its disposal. Revolution asked current and former ...
Churchill Insurance unveils Martin Clunes ads in £50m push
27 Dec 2011 | by Alex Brownsell
social media activity, including additional content featuring the two characters. Previously ...
Social Media: The value of a Like
27 Dec 2011 | by Adam Woods
evidently a portent of the search for numerical meaning in social media. And the same difficulty pertains ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
When it comes to number of subscribers, Sky might beat Virgin Media hands down, but what about...Gone are the days when social media was all about marketing through Twitter and Facebook. Brands ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
media activity, including YouTube clips and its More Th n Freeman Twitter feed. Development of the ...
Total yoghurt unveils January ad push
23 Dec 2011 | by Gemma Charles
of swing music. The campaign, bought by Total Media, will run on Channel 4, ITV Channels and Sky ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
It used to be a simple equation. Media organisations provided content in the form of newspapers ...
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
and media companies on board, what can we do to get the best out of mobile for everyone's mutual ...
Chambord readies debut outdoor activity
22 Dec 2011 | by Gemma Charles
than 850,000 adults. It will air 136 times on New Year's Eve with 19.3 million media impressions ...
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