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Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

goes on, writes Alice Dunn, marketing executive, Kantar Media....One of the most common New Year resolutions is to get in shape. Latest insight from Kantar Media s ...

Five routes to social media success

28 Dec 2011 | by Andrew McCormick

creative ideas, makes the most of the media at its disposal. Revolution asked current and former ...

The Download: Briefing - YouTube challenges TV channels

28 Dec 2011 | by Kim Benjamin

25 hours of fresh material a day. As a media channel, YouTube commands formidable reach in the UK ...

Churchill Insurance unveils Martin Clunes ads in £50m push

27 Dec 2011 | by Alex Brownsell

social media activity, including additional content featuring the two characters. Previously ...

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

evidently a portent of the search for numerical meaning in social media. And the same difficulty pertains ...

Special Report: Social media - battle of the brands

26 Dec 2011 | by Kim Benjamin

When it comes to number of subscribers, Sky might beat Virgin Media hands down, but what about...Gone are the days when social media was all about marketing through Twitter and Facebook. Brands ...

More Th>n brings Freeman ad character to fore in new campaign

23 Dec 2011 | by Alex Brownsell

media activity, including YouTube clips and its More Th n Freeman Twitter feed. Development of the ...

Total yoghurt unveils January ad push

23 Dec 2011 | by Gemma Charles

of swing music. The campaign, bought by Total Media, will run on Channel 4, ITV Channels and Sky ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

It used to be a simple equation. Media organisations provided content in the form of newspapers ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

friends like it. Meanwhile, the store itself will receive a constant stream of social media, past ...

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