to remove filtersBritish Gas case study: Saving energy
31 Dec 2004 | by Melanie May
don't even have lofts or cavity walls. British Gas charged media buying and planning agency Carat with ...
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Mail Watch: The monthly analysis of UK client spend on mailing is in association with Nielsen
31 Dec 2004
0.46m Nielsen Media Research estimates direct mail spend by grossing up mailing volumes from a ...
Profile: Message on the Move - Spreading the good word
31 Dec 2004 | by Peter Crush
holiday and travelling by public transport," he says. "Viacom does all our media buying, and we'll look at ...
Norwich Union case study: Integrated success
31 Dec 2004 | by Peter Crush
other 50 per cent from the press ads. "The message is very much that people use offline media to go ...
Envelopes: Envelopes get personal
31 Dec 2004 | by Bill Britt
personalisation of envelopes will help direct mail maintain its value compared to other media," Jefferies says ...
2004 round up: 2004 - The industry fights back
31 Dec 2004
some form of new media and indeed many campaigns are standalone digital activities. It's quite possible ...
Think Tank: Marketing to women - The gender factor
31 Dec 2004 | by Peter Crush
that rather than genderising overtly, marketers should be developing ways of finding out which media ...
Buyers spoilt for choice
31 Dec 2004 | by David Murphy
is correct for the campaign. They can advise on the best media route to take. JEREMY SAUL, LIST AND ...
Trailblazer: Stretching SPACE
28 Dec 2004
October 2003 after Match acquired Udate.com where he was online media manager. Mike Grehan is CEO of ...
IPC-Highbury battle takes new twist
24 Dec 2004 | by MediaWeek
to continue the debate in the media. After the case IPC said it would continue to “vigorously defend ...
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