to remove filtersBrand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
the Standard brand. Media buyers voice concerns that Standard Lite will take the Evening Standard ...
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Review of 2004 - 10 biggest marketing moments
22 Dec 2004
important lessons for the media industry. They show the value of being fresh: the internet generation wants ...
Media choice: Christmas TV
22 Dec 2004 | by Kieron Judge, TV manager, Starcom Motive
The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year, but the Beeb has some luxury crackers in its schedule that may well eclipse ITV's.
Media News brief: Telewest launches investigation
22 Dec 2004
Telewest has launched an investigation into £5m of illicit payments to media agencies by ids, the
Media News brief: Ofcom terminates Auctionworld's licence
22 Dec 2004
Ofcom has terminated Auctionworld's licence after the digital TV channel, which is in administration, failed to remedy serious breaches of the Ofcom Code. It has also failed to pay a £450,000 fine previously imposed by Ofcom.
Media News brief: Financial Times scales back supplement
22 Dec 2004
The Financial Times is scaling back its weekly Creative Business media supplement to a monthly
Media News: TWG talk station wins FM licence
22 Dec 2004
Kelvin MacKenzie's The Wireless Group (TWG) has won the FM licence for Edinburgh with a talk format, beating off 11 rival bidders, most of which were offering rock formats targeting men in their 40s.
Media News brief: Habitat strikes deal with Barclays
22 Dec 2004
Habitat has struck a deal with Barclays to promote its new home interior design service in the bank's customer magazine, Talk Money. Mediator brokered the deal.
Media News brief: Levi's renews sponsorship of awards
22 Dec 2004
Levi's is renewing its sponsorship of the Elle Style Awards, a focal point of London Fashion Week. Sponsorship activity for the 2005 awards will commence in the January issue of Elle.
Media News brief: Newspaper Marketing Agency to launch monthly award
22 Dec 2004
The Newspaper Marketing Agency is launching a monthly National Newspaper Advertising Award in January. The 12 winning monthly ads, judged by a panel of 12 agency creative directors, will compete to be the best ad of the year at a December awards event.
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