The broadcasters made the call in response to the government's consultation on the UK's media ...
IKEA's customer magazine room has taken the publishing world by storm. With a circulation of more than 170,000, it now boasts the biggest readership of any magazine in its sector. The first thing that strikes you about the revamped room is its square shape, which offers a chunky and stylish...
past history and how people use traditional media has a major impact on how new technology is ...
Channel 4 is to host a seminar aimed at marketers in the higher education sector to encourage them to consider TV advertising in their drive to recruit students. Research by AC Nielsen MMS shows that more than 12m was spent on advertising by the sector in 2001. The sector's income is 12bn....
The Times is to relaunch on February 11 with two revamped broadsheet sections. The main news section will contain more home and international news pages, editorials, letters to the editor and a weather service. The second section will provide extra business and sport pages. A TV and radio campaign...
Virgin Travelstore is to launch a holiday magazine promoting offers from tour operators, to encourage people to pre-book their 2002 summer holidays. The four-page glossy, designed and developed by JJ Marketing, will be mailed to Virgin Travelstores' 85,000 customers, with a further 15,000 copies...
The Daily Record, Scotland's best-selling national newspaper, has relaunched with a 3m campaign framed around the Fat Boy Slim track Right Here Right Now. The campaign, which will include TV and radio spots, was created by the Coltas Group.
Mediaedge:CIA has established four groups within the structure of its newly-merged business. The heads of the four groups will be Andrew Napier, Carol Middleton, Andy Bolden and Ian Redman. Ian Anders will take charge of television trading and Steve Hatch will control strategy.
be the media sponsor of The London Garden Show, to be held at Alexandra Palace from April 11 to 14 ...
Centrica is to review its 50m media spend for its British Gas, AA and Goldfish brands. The move ...
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