30 Apr 1998
| by RAYMOND SNODDY
New-media sales house TSMSi has appointed Peter Cobley from Reed
Business Information and Simon Bagwell from Mix Mag Update to its sales
team.
30 Apr 1998
| by RAYMOND SNODDY
Hornby Hobbies has appointed Lowe Howard-Spink s media arm, Western
International Media, to handle...Hornby Hobbies has appointed Lowe Howard-Spink s media arm, Western
International Media, to ...
30 Apr 1998
| by RAYMOND SNODDY
Media Audits has launched a new service called DR3-D which aims to
help direct response...Media Audits has launched a new service called DR3-D which aims to
help direct response ...
30 Apr 1998
| by MIKE CROSSMAN, Managing Director Bates
other media.
The Web audience is, by nature, willing to look at innovation. Overall I
feel this ...
30 Apr 1998
| by PAUL THOMAS, Press Buying Director, Uni
Why is it that, like the old bus saying goes, you wait for ages and
then two come along at the same time? On Friday morning, I grabbed The
Sun and The Mirror and looked feverishly for the simultaneous launches
of their respective entertainment guides.
30 Apr 1998
| by RAYMOND SNODDY
NTL, the UK s third largest cable company, is to offer a national
telephone and Internet service for pounds 17.95 per month.
30 Apr 1998
| by RAYMOND SNODDY
Marketing services giant WPP has agreed to pay pounds 23.9m for
international marketing research and consulting business the Goldfarb
Corporation.
30 Apr 1998
| by RAYMOND SNODDY
Northcliffe Newspapers is trialling a new interactive service on
Teletext in the South-West which allows people to buy cars using their
TV sets.
30 Apr 1998
What makes Internet advertising a viable option for businesses?
30 Apr 1998
| by LEXIE GODDARD
Mobile phone operator Orange will be launching online advertising
as part of its pounds 7m TV campaign this week. Banner ads will feature
on key sites such as those of the Financial Times, The Times, search
engine Yahoo! and UK Plus.