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Media: Media Choice

28 Mar 1997 | by ANDREW PAWSON, managing director of Paw

Phil Cresswell, the associate media director at the Media Centre, chooses the Jameson Whiskey...Phil Cresswell, the associate media director at the Media Centre, chooses the Jameson Whiskey ...

Media: TV Monitor/A weekly look at Who’S buying what and when

28 Mar 1997 | by MIKE WOOD, the media director of J. Wal

: New PHD Buyer: Lisa Jones Client: Revlon Almay Agency: The Media Business Buyer: Colin ...

Media: For The Record

28 Mar 1997 | by ALASDAIR REID

ended last week. Launched in September 1994 by a consortium including Acorn Online Media, Anglia ...

Why advertisers can profit from station average price - It may be the latest bete noir of the industry, but SAP could help advertisers in the battle against inflation. The negotiation of fixed rates is key, Mike Wood believes

28 Mar 1997 | by MIKE WOOD, the media director of J. Wal

building society, called SAP a con , while P s media manager accused it of fuelling inflation. P ...

Opinion: Is Fletcher right to slate effectiveness awards?

28 Mar 1997 | by MIKE WOOD, the media director of J. Wal

A few years ago, it would have been hard to imagine a prominent and respected advertising figure taking a sideswipe at the IPA Effectiveness Awards. Since their launch in 1980, they have served as the most powerful demonstration that advertising is not the hit-or-miss process that sceptics believe it...

Opinion: Pick of the Week

28 Mar 1997 | by MIKE WOOD, the media director of J. Wal

Penny Hughes chooses Lowe Howard-Spink s demon pies ad for Tesco which ran in the Spectator: The campaign takes advantage of the mounting pre-election fever and this execution, which parodies the Conservative Party s demon eyes campaign, is particularly amusing. I love the bloke s shiny cheeks...

Media: In Brief - Wrong rung Bell

28 Mar 1997 | by JOHN-PIERRE JOYCE

The Observer s media business editor Emily Bell will be promoted to deputy business editor not...The Observer s media business editor Emily Bell will be promoted to deputy business editor not ...

Media: In Brief - Maher heads for Haymarket

28 Mar 1997 | by JOHN-PIERRE JOYCE

Haymarket Publishing has recruited Ann Maher from rival VNU as editor of its directories department. Maher will oversee the Contact and Venue directories.

Media: In Brief - Proniewicz crosses to Border

28 Mar 1997 | by JOHN-PIERRE JOYCE

Border Television has hired Ian Proniewicz as its head of news. Proniewicz, a former freelance journalist for Border, will report to controller of programmes Neil Robinson.

Guardian Direct lines up pounds 6m media pitch

28 Mar 1997 | by CLAIRE BEALE

Guardian Direct is to review its pounds 6 million media planning and buying account after a...Guardian Direct is to review its pounds 6 million media planning and buying account after a ...

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