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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

Croasdale, the president of national broadcast for Western International Media, describes the Super Bowl ...

Daewoo reveals Christmas work

19 Dec 1997 | by MAIRI CLARK

art directed by Mike London. Media planning and buying is by CIA Medianetwork. ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

such an important launch is unique. Saatchi s media group director, Neal Deeprose, who put ...

HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

. Other prospective buyers include Hearst, Bertelsmann, News International, United News & Media, Emap ...

Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

pitch against WCRS, shortly after Feathers Brooksbank picked up the centralised media task. - General ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?

19 Dec 1997 | by ALASDAIR REID

. But Liz Workman, executive regional media director of Leo Burnett, argues that ad revenue isn t the ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

widely than it used to, trawling client companies, media owners and management consultants for new ...

MEDIA: Wella to follow Friends to Sky

18 Dec 1997 | by ANNE-MARIE CRAWFORD

Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4.

MEDIA: BBC shuts Clothes Show monthly

18 Dec 1997 | by DRAYTON BIRD

BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate enough profit.

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA

18 Dec 1997

WINNER

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