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MEDIA: MEDIA CHOICE

15 Dec 1995

Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in ...

MEDIA: FOR THE RECORD

15 Dec 1995

The Irish Independent media group and the French media group, Havas, have set up a joint company...The Irish Independent media group and the French media group, Havas, have set up a joint company ...

CLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?

15 Dec 1995 | by MICHELE MARTIN

Michele Martin considers the trend for relaunching media as a new company...Michele Martin considers the trend for relaunching media as a new company Last week ...

MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

15 Dec 1995 | by JOHN OWEN

John Owen considers Nick Theakstone s importance to the Courage media task...John Owen considers Nick Theakstone s importance to the Courage media task As he ...

MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity

15 Dec 1995 | by DOMINIC MILLS

In my job, I get to see rather more media research than a sane man ought. It usually comes in two...In my job, I get to see rather more media research than a sane man ought. It usually comes in ...

NEWS: PHD lands media task for UK Gold

15 Dec 1995 | by CLAIRE BEALE

Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the...Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for ...

OPINION: Media primacy signals the death of full service

15 Dec 1995

Abbott Mead will set up a media shop some time next year with BMP DDB Needham. What agencies are ...

MEDIA: FORUM; Has the new Rajar system dented radio integrity?

15 Dec 1995 | by ALASDAIR REID

reports In media research, the nightmare scenario is that you tweak a few things here and there ...

NEWS: Talks with agencies suggest GUS media review in the offing

15 Dec 1995

entire pounds 30 million media account....its entire pounds 30 million media account. At least three agencies are believed to have held ...

NEWS: Helen Jones to quit Lintas as Cracknell denies media split

15 Dec 1995

Jones would be replaced, denying speculation that the agency s seven-strong in-house media planning ...

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