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Tablet editions 'reinvigorating' print magazine brands, PPA claims

reinvigorating the appetite for magazine media and this has been confirmed by our own research with Tolunaquick ...

Paul Evans on launching Xbox's Kinect Star Wars game

relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six ...

Ditching flu awareness ads contributed to more deaths, paper claims

campaign. "Vaccine uptake rates in 2010, when there was no national media advertising campaign, were ...

Arif Durrani: Is marketing at a crossroads?

simply, social media. The birth and unprecedented uptake of the likes of Facebook, Twitter and YouTube ...

Sport: Yacht race sails into the mainstream

traditional realms of the sports and sailing press To deliver high value media content across as many ...

Competition Commission consults on BSkyB's grip on movies

told Media Week: "We don't believe there is any need for intervention. Consumers are very well served ...

Ofcom media plurality review gets more than 45,000 submissions

Ofcom has received more than 45,000 submissions to the review of media plurality prompted by issues...no person or corporation is allowed to own 20% or more of any branch of our media". Throughout the ...

IAB building brands trilogy: Starbucks Via

media delivered increased brand metrics at the lowest cost. Online increased product awareness at ...

IAB to reveal final data from brand building trilogy

ability to compete with media such as TV when it comes to brand building. Tim Elkington, director of ...

The Times paywall claims a 21% lift in brand recall

paywalls. It has revealed to Media Week the results of research conducted between October 2010 and ...

 

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