08 May 2003
| by Michael Court, Media director, All Response Media
Ambient advertising can be a tricky medium to get right. Many campaigns miss the mark strategically and creatively and end up serving as little more than poor 'add-ons' for trade PR, rather than an integral channel in a major campaign.
20 Apr 2000
| by ANDREW CANTER, Broadcast director Media
Flextech s recent shuffle of their UK channels took me a little
by surprise. I had got used to finding my channels on Sky s digibox by
channel number rather than by the EPG, so imagine my frustration when I
punched in the channel number for UK Arena only to find that it was
unavailable .
12 Jun 1997
| by FIONA SMEDLEY, Media planning director,
several media initiatives, as well as
advertising in young women s and teenagers titles.
The ...
02 Mar 2000
| by POPPY BRECH, Associate editor (Media),
The first thing that strikes you about the redesigned Independent
On Sunday is that it s put on weight; its fatter, heavier; and the new
masthead - white out of blue - gives the paper a more confident tone.
Tweaks to the overall design give the Sindy a cleaner, tighter feel.
23 Mar 2005
| by Jo Blake, Media director, Carat
Like most mothers with young children, I am rarely short of well-intentioned advice and information on parenting from any number of sources.
09 Apr 1998
| by RAYMOND SNODDY, media editor of The Tim
Should I consider using gay media?...Should I consider using gay media?
The problem is that no one knows how big the market is ...
02 Apr 1998
| by HENRIETTA HUGHES, Media Manager, Camelo
the forecourt and other more
traditional media, I am now looking at yet another media
opportunity ...
14 Jun 2006
| by Catherine Daskalou, Media executive, Carat
Next time you're on the verge of calling the divorce lawyer, maybe Big Love is what you're looking for.
04 Aug 2004
| by Jo Blake, Media director, Carat
Having closed J17, Emap has relaunched its remaining teen title, Bliss, with more grown-up content and greater aspirational tone.