Raymond Snoddy on media: HDTV needs team effort at World Cup
21 Dec 2005
The launch of high-definition television (HDTV) will be the big media marketing challenge for 2006
In its media division, the group reported that competition in traditional media and planning ...
The launch of high-definition television (HDTV) will be the big media marketing challenge for 2006
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TV Choice, one of H Bauer's TV listings titles, aims to capture the excitement of Christmas on television with a 140-page special edition packed with fantastic features and listings.
MXR, the digital radio consortium whose shareholders include GCap and Chrysalis Radio, has teamed up with a group of radio manufacturers to promote the benefits of DAB digital radio in the run-up to Christmas.
Levi's has renewed its sponsorship of the Elle Style Awards for a third consecutive year. The 2006 awards will coincide with London Fashion Week. Levi's sponsorship activity begins in the January issue of Elle and will continue throughout the year.
C4's plans for FilmFour signal a long-term strategy that could see it prosper come digital switchover.
Muller is sponsoring the first Body & Soul Healthy Living Yearbook spin-off publication from The Times. It will be given away with the paper in January.
Network Rail has accelerated investment in its railway station and roadside advertising sites run by Maiden Outdoor in an attempt to buck the struggling outdoor market.
Homechoice has signed a deal with Indian film distributor B on Demand to launch a dedicated Asian movie service on its platform. The network is also offering customers reduced-rate calls to Asian destinations.