16 Nov 2012
| by Charlie Dundas
Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media...watching.
Back on earth, Red Bull was preparing a sophisticated media campaign to ensure that everyone ...
13 Aug 2012
| by Mark Slade
Advertisers are sitting up and taking note of the return on investment of rich media in mobile...form an important part of the ad mix.
Media agencies are actively developing mobile teams to take ...
14 May 2012
| by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone.
These findings are from the latest FTSE100 Social Media Index, a research ...
04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a ...
13 Apr 2012
| by Ines Nadal and Tara Beard-Knowland
Half of businesses feel their social media skills are either below their industry average or very...explore how businesses are adopting to the social media age, investing in and getting value from social ...
28 Feb 2012
| by Mike Jeanes and Virginia Beal
The media world is complex and fragmented which makes returns from media budgets harder to ...
12 Jan 2012
| by John Owens
. The Absolute Radio PR team brokered media interviews with Farmiloe and organised an auction to raise ...
13 Oct 2011
| by Samantha Edwards
right tactic was for Davies to speak directly to the media, rather than issuing a statement. It briefed ...
02 Sep 2011
| by Kate Magee
restaurant in Covent Garden. The Icecreamists wanted to garner mass media attention and drive footfall during...mass media attention in print, online and broadcast media in the UK
To drive footfall into the ...
13 Jul 2011
| by Emily Hunt and Richard Bussy
Some social media campaigns don t look great on paper and accordingly don t reach a public ...