Search results for "measurement"

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Will mobile measurement prompt a rise in ad spend?

25 Feb 2009 | by Staff

YES - Paul Frampton, managing director, MPG and Media Contacts At last, the new GSMA measurement ...

Think BR: Moving media measurement into the 21st Century

12 Dec 2011 | by Rhys McLachlan

. This isn t to denigrate BARB which is, rightly, held up as the global flag-bearers for the measurement ...

OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?

01 Dec 2009 | by Staff

BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January...measurement for the future. YES - Andrew McIntosh, research director, IDS The new BARB panel is a ...

Is UKOM's panel-based data an outmoded system?

20 Oct 2009 | by Media Week

UKOM, the UK online audience measurement company, is pressing ahead with the launch of a planning...and encourage online usage from advertisers whose measurement needs have not been met yet. As such, we ...

Digital direct: How we've all been missing the point of brand

14 Mar 2007 | by Andy Mitchell, managing director, AdLINK

viewers. Brand measurement offers a channel-independent method of measuring the success of a digital ...

Never mind big data, what we need in media is data that speaks the same language

25 Apr 2013 | by Sue Unerman

? Our head of business science, Jane Christian, said recently that media measurement is still in silos ...

Is NRS data key to media planning/buying decisions?

08 Sep 2009

to serve as a trading currency measurement. But due to its many shortfalls, ABC data has become the ...

Media buying and selling is set for a fundamental revolution

23 Jun 2009 | by Sue Unerman

we seem no closer to an agreed industry audience measurement system across all media than we were ...

Saturday night viewing still drives the water-cooler moments

14 Oct 2008 | by Sue Unerman

measurement system TAMI (Total Audience Measurement Index), the broadcaster found this strategy increased ...

The way we rate our media just doesn't measure up

07 May 2008 | by Sue Unerman

measurement systems, either in sizes of panel or how ratings are defined. It is left to IPA TouchPoints to ...

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