Mark Ritson on branding: ASA ruling shows we lack sensitivity
22 Jul 2008
measurement approach to account for 'subjective loudness.' Rather than measure the overall loudness of the ads ...
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Saturday night viewing still drives the water-cooler moments
14 Oct 2008 | by Sue Unerman
measurement system TAMI (Total Audience Measurement Index), the broadcaster found this strategy increased ...
Traditional media is not ready to roll over and die just yet
08 Jul 2008 | by Colin Grimshaw
in audience segmentation and measurement. As for falling share prices, well, as Sir Stuart Rose can ...
The way we rate our media just doesn't measure up
07 May 2008 | by Sue Unerman
measurement systems, either in sizes of panel or how ratings are defined. It is left to IPA TouchPoints to ...
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