The industry speaks on how the PR can improve its reputation
16 May 2013 | by Ruth Wyatt
measurement - a meaningful way to prove the worth of PR? Here are some thoughts plucked from PRWeek ...
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Campaigns case study: Caribbean islands force VAT U-turn
17 May 2013 | by Alex Benady
media and global financial media. Measurement and evaluation The campaign generated coverage ...
Steps to success at PRWeek Awards
16 May 2013 | by Nicola Green
achieving business objectives, whether by shifting reputation or driving sales. Qualitative measurement ...
Rajar Q1 2013: National commercial radio results in full
16 May 2013 | by Ben Hall
Figures are sourced from audience measurement body Rajar. Note: (D) Digital-only stations ...
Case study: Time Out secures freedom of the city
09 May 2013 | by Kate Magee
of photographs of iconic Londoners reading Time Out on London transport. Measurement and ...
Facebook UK advisory board likely to help trial video ads
07 May 2013 | by Arif Durrani
measurement and insights, and marketing best practices. The UK collective is expected to meet for the first ...
Campaign case study: Small firms turn to iZettle reader
03 May 2013 | by Alison Love
s UK and Ireland president Marion King made short speeches about the device. Measurement and ...
Never mind big data, what we need in media is data that speaks the same language
25 Apr 2013 | by Sue Unerman
? Our head of business science, Jane Christian, said recently that media measurement is still in silos ...
Things we like
25 Apr 2013
it has captured our attention with a new audience measurement system, Amscreen is raising its game on ...
Coke, Tesco and MediaCom join Facebook advisory board
24 Apr 2013 | by Gordon MacMillan
, campaign measurement and insights, and marketing best practices. A similar US board has existed for ...
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