to remove filtersDIRECT BRIEF: Orange uses targeted marketing messages
20 Nov 2003
Orange is using targeted marketing messages on bills to encourage consumer upgrades. It is using a
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Irrelevant emails are damaging to consumer trust
24 Nov 2003 | by Claire Billings,
LONDON - Companies that send irrelevant email marketing messages to customers risk losing the trust...customer profiling software firm, found that 51% of opt-in email marketing messages were inappropriate for ...
Piggyback -- head and shoulders above the rest
17 Nov 2003
Piggyback marketing is the name given to the technique of adding marketing messages to another ...
ANALYSIS: Mobile networks focus on content
13 Nov 2003 | by Ben Carter
without being bombarded by marketing messages about the likes of Vodafone Live!, Orange World, O2 Active ...
FEATURE direct marketing
06 Nov 2003 | by MediaWeek
blocking out genuine e-mail marketing messages," says Kelly. Similarly, data protection issues have ...
Premium TV in football content deal with AOL UK
31 Oct 2003 | by Staff,
their acquisition marketing messages. Collectively Premium TV's exclusive mobile and online rights ...
OPINION: A junk food 'tax' would benefit children more than any ad ban
18 Sep 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
food advertisers know that children are especially susceptible to marketing messages. They target ...
Adbusters: tackling globalisation with ad subversion
11 Sep 2003
sees the proliferation of marketing messages akin to an arms race and, like all arms races, fast ...
Technology opens new marketing possibilities in Europe
08 Aug 2003
increasing globalisation of major brands (and their associated marketing messages) proves that huge untapped ...
CRM gets stuck at the door
18 Jul 2003
an excuse for failing to reach the customer with sophisticated targeted marketing messages ...
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