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NEW MEDIA CHOICE: GUINNESS

subtle. Marketing messages can be reinforced on the internet without having to shout. There s ...

AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene

attractive audience that is likely to be more receptive to marketing messages. People go to clubs ...

Pearl axes top marketing post

said Pearl previously had no consistent marketing messages. Five company values have arisen ...

their staff at the heart of their marketing messages. But Jane Bainbridge says it is vital that

Internal marketing has become the industry s latest buzzword as it finally accepts that, in customer service businesses, if the staff don t believe and deliver on the brand promise, then all the TV ads in the world won t build market share.

Courts puts pounds 20m into new ads

Forsyth campaign was running people did not take out the right marketing messages, such as what the ...

TELEMARKETING: Your Number’s Up - Stephen Groom looks at what the European Union’s latest directive on telecoms entails and how its consumer protection provisions could affect the direct marketing industry

marketing messages by fax or automated calling systems. The second important change relates to all ...

Marketing Technique: Customer Magazines - Membership magazines/Putting it to the members/Improved production values and higher quality editorial are giving membership magazines a more professional edge, as well as boosting advertising revenues. Andy Fry r

readers interested. Membership magazines are a cost-effective way to get across a lot of marketing ...

MARKET RESEARCH: Europe’s youth - Young Europeans are a mixed bunch and research needs to be balanced to be effective, writes David Sumner Smith

five or ten years hence. Knowing future forces helps us to shape and focus the fundamental marketing ...

 

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