The influence of celebrities on consumer decision making
15 Nov 2010 | by James Powell
generally receptive to marketing messages. TGI shows that they are a fifth less likely than the average to ...
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Mo Elnadi, The Reptile Group: Cash in on the fanbase
18 Nov 2010 | by Mo Elnadi, The Reptile Group
. Digital users are already less responsive to generic marketing messages that add noise and interrupt the ...
Consumer attitudes to mobile marketing
28 Oct 2010 | by Ralph Risk
towards mobile vouchers and location-based marketing messages....offers - do you think companies should: Attitudes to mobile marketing messages ...
Profile: An inventive approach
27 Oct 2010 | by Adam Woods
carry on.' Speed is another important weapon in BT's arsenal of marketing messages. By the end of the ...
Make the personal profitable
20 Oct 2010 | by Tony Hall
impressive results. It is becoming ever easier for consumers to filter out the multitude of marketing ...
Campaign Promotion: The London Long Copy Challenge - Meet The Panel
17 Sep 2010
impression. People are busier than ever before, and more adept at filtering out marketing messages. As a ...
'Paywalls are essential', says WPP's Martin Sorrell
25 Aug 2010 | by Arif Durrani
: "Clients are interested in targeted and focused communications, and marketing messages surrounding those ...
Best of the blogs
20 Aug 2010
enormous growth in media consumption, with the colossal increase in the number of marketing messages the ...
Comms Directors Survey: We've turned the corner
14 Jul 2010 | by Claire Murphy
our marketing messages. We've also got much sharper about measuring how people receive messages about ...
How to influence the influencers
07 Jul 2010 | by Nicola Clark
to their marketing messages. The spread of social media and the growing power of peer-to-peer ...
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