to remove filtersAre Google's glasses the future for the web?
16 Aug 2012 | by Ramzi Yakob
consider: the ability to measure real-world exposure to marketing messages. Imagine the Nielsen TV families ...
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Tennant, Bolt and Branson back for Virgin Media ads
11 Jan 2013 | by Maisie McCabe
superfast speeds they expect one of Virgin Media s marketing messages. The media planning and buying ...
Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
of getting out aligned marketing messages in the most relevant, cost-effective way across a plethora ...
The power brokers: Martin Sorrell
21 Jul 2011 | by Arif Durrani
content they value. Clients are interested in targeted and focused communications, and marketing ...
Close-Up: Does a brand still require a website?
18 Feb 2011
their marketing messages is a major benefit that a brand site holds over a Facebook fan-page, Tim Fowler ...
Campaign Promotion: The London Long Copy Challenge - Meet The Panel
17 Sep 2010
impression. People are busier than ever before, and more adept at filtering out marketing messages. As a ...
Best of the blogs
20 Aug 2010
enormous growth in media consumption, with the colossal increase in the number of marketing messages the ...
Perspective: IPads are terrific - but you can't spill your tea on them
18 Jun 2010 | by Ivan Pollard, a partner at Naked Communications
leverages real-time, location-specific data to serve quasi-predictive marketing messages at exactly the ...
Media: Double Standards - Are media-consumption studies too biased?
14 May 2010
work out which marketing messages internet users are exposed to and which best drive online purchases ...
TV ads boost press, online and DM response rates says ITV
27 Jan 2010 | by Maisie McCabe
objectives". Howell said this study provided clear evidence that "TV makes marketing messages work harder by ...
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