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THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

, completing an astonishing merry-go-round of senior marketers and sales directors among the television ...

and low points of 1997, a year which had some memorable moments for marketers

18 Dec 1997 | by JANE BAINBRIDGE

Council - concluded that the marketing function is under threat. We are told that marketers are being ...

CAREERS: Comment - For real career satisfaction go back to school

18 Dec 1997 | by RUSSELL SPEIRS

I suppose it happens to most marketers at some time, but I wasn t expecting my own career to jump...I suppose it happens to most marketers at some time, but I wasn t expecting my own career to ...

Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

traditionally invested in big budget TV ads. However, Waitrose s marketers recognise the need to develop a ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL

18 Dec 1997

attention switched to marketers and agencies across Europe. Aware that pressures on the time of these ...

MARKETING MIX: The Marketing Christmas Quiz

18 Dec 1997 | by AMANDA LUTCHFORD

and June respectively) included the names of two well-known marketers, both of whom are now CBEs ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

. While client marketers might be tempted to have their ad agencies work on promotions, Radio Lynx ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

12 Dec 1997 | by MARK HUNTER

cases you might argue that the marketers know about the pregnancy before the father does. This ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound

11 Dec 1997 | by LOUELLA MILES

Check out the pages of the gay press, and the same ads stare out.

CIM issues alert as slump looms

11 Dec 1997 | by RAYMOND SNODDY

The Chartered Institute of Marketing (CIM) is warning marketers to brace themselves for a sharp...The Chartered Institute of Marketing (CIM) is warning marketers to brace themselves for a sharp ...

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