according to Carat's press planning director, Zoe Bale. She believes that the magazine ABCs are only a small ...
Tablet subscriptions provide a glimmer of light in the latest set of magazine ABC results, but more effective cross-channel measurement is still required, reports Alasdair Reid and Katherine Levy.
The last set of magazine ABCs, for the first half of 2008, showed a marked decline of 5.5% year on
six months. Magazine ABCs are released before the NRS figures Flexibility : The ABC data does not ...
comments made last week following the release of the latest consumer magazine ABCs.
The women’s lifestyle market was flat in parts, difficult for many and only seemed buoyed by the launch of IPC's weekly Look, which many feel is a celebrity weekly in a fashion title's clothes.
Even the lure of inflatable beer buckets and 3D spectacles, editorial chops-and-changes and multiple revamps have failed to buck declining readership in the monthly men’s market.
With decline in several key sectors, publishers are banking on brand loyalty to improve their fortunes. Claire Billings writes
the next set of magazine ABCs come out. So it s not all rosy for the weekly sector, which reinvented ...
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