Sainsbury's calls digital advertising review
01 May 2013 | by Ian Darby
Well For Less website. We look forward to the relationship going from strength to strength ...
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Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
Olympic sponsorship activation, the evolution of its "Live Well For Less" strategy and work on plans to ...
Sainsbury's teams up with Channel 4 for cookery show
31 Jan 2013 | by John Reynolds
which Sainsbury's can help people live well for less." Drum, Omnicom Media Group s branded content ...
Sainsbury's offers free fish in sustainability push
23 Jan 2013 | by Matthew Chapman
's "Live well for less" brand idea, which marketing director Sarah Warby said she will look to continually ...
Sainsbury's Sarah Warby: 'We must act like a publisher'
10 Jan 2013 | by Matt Chapman
'What's next' is an evolution of the 'Live well for less' positioning, which was introduced in September ...
Sainsbury's to put content at heart of marketing strategy
08 Jan 2013 | by Matthew Chapman
content is intended to help deliver the supermarket's 'Live well for less' brand promise to its customers ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
sales-wise, as the rest of the 'big four' grocers experienced difficulties. Its 'Live well for less ...
Sainsbury's grocery market share rises to highest level in almost a decade
14 Nov 2012 | by Matthew Chapman
Sainsbury's has attributed its highest grocery market share for almost a decade to its 'Live Well...well positioned to help customers fulfil its 'Live Well For Less' promise. King said: "Our share of ...
Sainsbury's poaches three senior figures to bolster marketing team
09 Nov 2012 | by Matthew Chapman
efficient and integrated marketing campaigns, under the banner of Live Well for Less." It is understood ...
Sainsbury's strapline falls foul of ASA after Tesco complaint
03 Oct 2012 | by Matthew Chapman
and calling into question Sainsbury's 'Live Well For Less' strapline....Sainsbury's use of its 'Live Well For Less' strapline in the Brand Match campaign, which was created by ...
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