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NEWS: Granada takes first marketing director from Howell Henry

13 Dec 1996

. Desmond believes that the ability of ITV to maintain its market leadership is dependent on the ability ...

NEWS: Hooper’s Hooch takes to TV with quirky films

13 Dec 1996 | by EMMA HALL

substantial market leadership so we are excited about the potential impact of a TV campaign. It gives us the ...

OPINION: Ad agencies alone can offer a true brand understanding

13 Dec 1996 | by DAVID BARKER

. True, there are clients with the skills to provide the leadership and vision for the brands. But even ...

CLOSE-UP: NEWSMAKERS/GARY BETTS AND MALCOLM GREEN; Can McCanns’ new duo answer Langdon’s brief?

13 Dec 1996 | by JOHN TYLEE

leadership, not their admin skills, David Warden, the McCanns chairman, insists. I don t see their lack ...

MEDIA: Plax pulls spend off TV with its new poster deal

12 Dec 1996

Colgate Plax is building its brand leadership by being ubiquitous. ...

MARKETING MIX: HOBBY HORSE; British Europe’s soberest nation? I’ll drink to that

12 Dec 1996 | by SIMON MARQUIS

rightful position of moral world leadership. With such an awesome responsibility it s no wonder we need ...

BUSINESS-TO-BUSINESS: Doing the business

12 Dec 1996 | by DAVID MURPHY

descending order, these are: market leadership, the ability to solve business problems, having a strategic ...

Private view

06 Dec 1996 | by JEREMY PEMBERTON

leadership in home computing Agency: M Mello Art director: Jean Batthany Director: Samuel Bayer ...

INTERACTIVE: The Accounts Roundabout

29 Nov 1996 | by JOHN TYLEE

lost some of its leadership role. Some senior marketers also believe the willingness of ...

MARKET RESEARCH: The art of perception

28 Nov 1996 | by KAREN DEMPSEY

more exposure than last year. In the running Reebok has maintained its leadership over ...

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