Here are my three guiding principles when judging outdoor work....1. First and foremost, I avoid the temptation to start judging too quickly. I have a quick ...
Surprise is key for me when judging promotional campaigns. And I won't distinguish here between...look for when judging promotions. A good promotion makes an assumption about me: that I will appreciate ...
advertising”. With a judging panel consisting of agency people, actors, writers, comedians and even a taxi ...
first thing I look for when judging digital creative work. Does it hold my attention, does it draw me in ...
So what do I look for when judging radio ads? First, I try not to look at the product before ...
Great work. You know it when you see it. But really, we all have a personal filter; a list of criteria that great work must meet. Direct response creative, which I'm talking about here, is a different creative animal - it's accountable. It starts with a business goal and develops a solution that delivers...
Justin Tindall and I used to say the planets were aligned if we did a decent print campaign. (This sounded a lot better than "phew, we just got lucky".) Anyway, our planets were - the right client, the right brief, the right timing, the right budget. In truth, you can work around the last one, but the...
The chairs of judging for individual categories for this year's Campaign Big Awards have been
For me the trick, secret, call it what you will, behind judging television work is that when I...battles to fight and when it is right to compromise. Judging television is not a one-day affair. Judging ...
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