to remove filtersCurrys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
, and takes best in category learning from Apple and John Lewis. And negotiate exclusive distribution ...
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An adlander's guide to Christmas advertising
29 Nov 2012
creative arms race as our Super Bowl. Certainly, the latest John Lewis spot comes second only to Skyfall ...
Christmas campaigns: The key trends
15 Nov 2012 | by Simon Kershaw
John Lewis acknowledge consumers are counting the pennies. Their logical conclusion: in 2012, it ...
John Lewis' mission to spread the power of love
15 Nov 2012
John Lewis Christmas spot? Last year s ad became the talk of the nation it gave rise to spoofs and ...
Sector Insight: furniture retail
30 Oct 2012 | by Jane Bainbridge
includes Tesco and Diageo. Craig Inglis, director, marketing John Lewis Since March 2008 ...
Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.
16 Oct 2012 | by Charles Vallance, chairman, VCCP
3 ( ) John Lewis Adam Eve DDB/ Manning Gottlieb OMD 51 4 ( ) Safestyle ...
Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands
03 Oct 2012 | by Magnus Fitchett, planning director, SapientNitro
The people at Halifax must have wept when they saw John Lewis' 'The Long Wait' ad last Christmas..... It has all the innocence and allure of the John Lewis ad, but there's more. For a start, the hero of ...
Are creative grads trained properly?
27 Sep 2012
Saint Martins College of Art and Design, had enhanced their reel with the stunning John Lewis Christmas ...
Teaching TV people the craft of instant appeal
06 Sep 2012
by showing John Lewis' "always a woman". It elicited a surprisingly immediate and powerful ovation ...
Teeman to make Metro more than a freesheet
30 Aug 2012 | by Katherine Levy
McGovern at Procter Gamble, Craig Inglis at John Lewis and his former boss at the BBC, Nicholas Brett. It ...
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